Objective: Transform a Nordic Dev Docs portal into the global documentation hub for the entire Nexi Group, centralizing resources for developers across all regions and improving support accessibility.
Key Challenges:
- Inconsistent Structure: The existing portal was developed without oversight, resulting in an inconsistent user experience.
- Global Integration: Adapt the portal to serve diverse regional requirements.
- No user mapping
Research and Discovery
- User Research: Conducted user interviews and surveys to gather qualitative and quantitative data. Utilized Hotjar to analyze user behavior and gather direct feedback.
- Competitive Analysis: Reviewed similar documentation portals to identify best practices and potential areas for improvement.
- User mapping: We discovered that the portal's user base was not limited to developers. It also included product owners, sales representatives, and a significant number of Nets customers seeking support information. This insight was crucial as it guided us in structuring the design to fit the needs of these user groups.
Design Process
- Wireframing and Prototyping: Developed wireframes and interactive prototypes to outline the new structure and user journey. Iteratively refined designs based on user feedback and testing.
- User Flows: Created streamlined user flows to ensure intuitive navigation and easy access to documentation and support resources.
- Collaboration: Worked closely with the support team to integrate their insights and address common user challenges.
- Portal Reconstruction: Implemented a complete redesign, aligning with the new brand guidelines to enhance UX and UI. Integrated a new Nexi component library to ensure consistency across the platform.
- Design Assets: Created wireframes, prototypes, and final design layouts closely with the devs to ensure a cohesive and visually appealing user experience.
- Content Adaptation: Tailored portal content based on user behavior patterns and feedback, ensuring relevance and usability.
- Support Integration: Enhanced the support framework within the portal, facilitating seamless communication and effective problem-solving.
- User Feedback: Positive user reception, with improved accessibility and ease of navigation.Increased engagement and satisfaction due to the streamlined design and enhanced support resources.
Objective: Develop a secure, efficient, and seamless online checkout solution integrating Click to Pay, compatible with Mastercard, Visa, American Express, and Discover.
Timeline: 7 months
Key Challenges
- Friction: Create a new checkout system that accommodates all card brands' technical requirements while minimizing friction for end-users to prevent abandoned purchases.
- Technical Complexity: Integrate diverse card brand technologies.
Research and Discovery
- User Research: Conducted user interviews to understand pain points and needs. Analyzed user behavior patterns to inform design decisions.
- Competitive Analysis: Evaluated existing checkout solutions to identify best practices and gaps.
Design Process
- Wireframing and Prototyping: Developed detailed wireframes to outline the user journey. Created interactive prototypes to visualize and refine the UX.
- User Flows: Designed user flows for onboarding, account verification, and adding cards. Ensured the process was intuitive and seamless, reducing friction points that could lead to abandoned purchases.
- Iterative Design: Continuously tested and refined designs based on user feedback and testing results. Collaborated closely with developers to ensure technical feasibility and smooth implementation.
Key Features and Solutions
- End-to-End Development: Built the checkout system from the ground up, aligning with the EU Accessibility Act 2025.
- Seamless User Experience: Developed UI that guides users through the payment process. Ensured compatibility across various devices and payment networks.
Results and Impact
- User Feedback: Still early stages but overall positive.
- Business Impact: Successfully met the 7-month deadline, delivering a slim user-friendly solution, one technical integration, verification and security flow for all brands.
Role
Designer | Art Director
Client
HBO Nordic and HBO España
Agency
Wunderman Scandinavia
Background + Challenge
HBO needed a CRM newsletter master template that could create various email send-outs while enhancing user experience and gathering user data. The challenge was to overcome technical limitations in email communication to create engaging, interactive content.
Solution
We developed a master template featuring flexible and customizable blocks, such as The Slider, The Hover, and The Fold Out, which allowed users to experience more content in a streamlined fashion. Throughout the project, we worked closely with HBO, continuously refining the templates through user testing and feedback sessions to ensure a user-centered design approach.
The Slider: Enhances the storytelling of a single or several consecutive stories of the same dignity.
The Hover: This block gives the possibility to slim content. The images get a more dominant position allowing the send out more color and depth.
The Fold Out: Enhances storytelling and the amount of content in a user-friendly way, allowing the user to explore deeper into one or several stories without leaving the email.
Collaboration + Continuous Development
By maintaining close collaboration with the client and users, we iteratively improved the design based on real-world feedback, ensuring the templates were user-friendly and effective.
Impact + feedback
The interactive blocks enhanced storytelling and user engagement, leading to a more personalized and effective email marketing strategy for HBO Nordic and HBO España. This project demonstrated our ability to solve complex design challenges and create impactful user experiences.
Role
Designer | Art Director | Illustrator
Partner in crime
Mattias Mattisson
Client
Trygg Hansa + Bris
Agency
Perfect Fools
Background + Challenge:
In 2020, a report by the Public Health Agency (FHM) highlighted alarming mental health statistics among Swedish youth, with 54% experiencing anxiety, worry, or stress, and 13% facing severe issues. Recognizing this, effective interventions became essential.
Solution:
Trygg-Hansa and Bris initiated "För Alla Unga" (For All Youth), a digital education program aimed at high school students. This program, developed with psychologists, educators, and organizations like Bris, UNICEF, and Tilia, offers educational material on mental health, stress management, and well-being. Throughout the project, we worked closely with the client, engaging in regular feedback sessions and user testing with students and teachers. This user-centered design approach ensured the program effectively addressed the needs of its users, allowing for continuous improvement and adaptation based on real-world use and feedback.
För Alla Unga (For All Youth):
Tailored for high school students, this collaborative effort includes input from students and teachers through focus groups and user testing. The program is designed to be intuitive and engaging, with an emphasis on accessibility and user experience. Educators, parents, and youth leaders are also supported with preparatory training modules to identify and address mental health issues early.
Impact + feedback
The initiative has actively engaged students, ensuring the program meets their needs and incorporates continuous feedback for improvement. The visual identity and user interface align with the program’s goal to be supportive and empowering.
Visit För alla unga
Role
Designer | Art Director
Partner in crime
Mattias Mattisson
Client
Halebop
Agency
Perfect Fools
In collaboration with my great partner in crime, Mattias, we worked on revitalizing and extending Halebop's graphic identity. Our mission was to modernize the brand's visual language and adapt it for seamless integration across various communication platforms, including digital media, audio, social media, television, and radio. The challenge was not only to create a standout brand presence that could effectively capture and retain audience attention in a crowded market but also to distinguish Halebop as more than just a phone operator. The result is a cohesive and dynamic brand identity that resonates with audiences on multiple levels, enhancing Halebop's visibility and impact in today’s competitive media landscape, and positioning it as a unique and innovative player in the industry.
Role
Designer | Art Director
Client
Telenor
Agency
Wunderman Scandinavia
Background + Challenge
With email marketing evolving from a broadcast channel to a highly personalized platform, Telenor needed a master email template for its brands: Telenor consumer, Telenor business, and Bredbandsbolaget. The goal was to create flexible templates that enhance user experience, improve customer engagement, and support re-branding efforts.
Solution
We developed a master email template featuring various flexible blocks and sections. This design approach allowed for consistent branding while enabling customization for different campaigns. We worked closely with Telenor, engaging in regular feedback sessions and user testing, ensuring the templates were user-friendly and met all client requirements.
Collaboration + Continuous Development
We maintained a user-centered design approach, continuously refining the templates based on user feedback and client input. This iterative process ensured the final product effectively addressed user needs and aligned with Telenor's branding guidelines.
Impact + feedback
The master email template facilitated the creation of diverse email campaigns, improved customer experience, and enhanced engagement. The collaborative and continuous development led to a flexible solution that met Telenor's evolving marketing needs.
O-Matcharen / The Unmatch is a phone service that paired people up to their total opposites. To market O-Matcharen, Halebop created four podcast episodes where eight Swedish influencers were matched in conversation to their characteristical opposite. Anita "Lady Silver Looström to Janice Kavander, Julia Frändfors to Edward Blom, Alexandra Nilsson to Badou Jack, and Parham to Per Holknekt. I then illustrated and animated 20, 15 and 10 second snippets that rolled out in social media.
Role
Designer | Art Director | Illustrator | Animator
App design
Mattias Mattisson
Client
Halebop
Agency
Perfect Fools
Sveriges Utbildningsradio (the Swedish Educational Broadcasting Company), founded in 1978, is a Swedish public-service corporation dedicated to educational programming on radio and television. I was asked to host an educational TV program produced by UR that would be used when teaching Italian in Swedish and German schools. We created 10 episodes, each focusing on a unique aspect of Italy, from food culture to family life.
Role
Host
Client
Sveriges Utbildningsradio (UR) & Munck
Agency
Freelance
I was asked to create inspirational conceptual art to visualise the look and feel of a new online gambling company called Voodoo Dreams. The sketches were also used as storyboard when creating their commercial ads.
See the TV ads here
Role
Art Director | Illustrator
Client
DDB House
Agency
Freelance
For almost 15 years Windows XP remained a highly relevant operating system for business computers. But when extended support ended and the operating system ceased to receive further security updates, many business computers needed to be updated or replaced.
Our task was to adress those still working with Windows XP and help them convince their bosses of buying them new computers. We created a campaign site where you were handed all sorts of material; memes showing the feeling of having to work on an outdated computer, old fashion presentations, articles with scientific and "real" arguments. The campaign spread through banners, ads and social media.
A major challenge was to create an aesthetic look that visually gave an outdated feeling, showing the working conditions those using the Windows XP operating system dealt with. Most of the material provided on the campaign site is designed to look antique and to give a "This-is-the-best-I-can-do-with-what-I-have,-give-me-a-new-computer"-kind of feeling.
Role
Designer | Art Director
Client
Microsoft Sweden
Agency
Wunderman Scandinavia
Founded in 1998, Åkestam Holst has established a position among the top acclaimed advertising agencies in Sweden. I was assigned to revisit the agency's presentation templates, showing their history, working process and mindset.
Role
Illustrator
Client
Åkestam Holst Promenad
Agency
Freelance
