Objective: Develop a secure, efficient, and seamless online checkout solution integrating Click to Pay, compatible with Mastercard, Visa, American Express, and Discover.
Timeline: 7 months
Key Challenges
- Friction: Create a new checkout system that accommodates all card brands' technical requirements while minimizing friction for end-users to prevent abandoned purchases.
- Technical Complexity: Integrate diverse card brand technologies.
Research and Discovery
- User Research: Conducted user interviews to understand pain points and needs. Analyzed user behavior patterns to inform design decisions.
- Competitive Analysis: Evaluated existing checkout solutions to identify best practices and gaps.
Design Process
- Wireframing and Prototyping: Developed detailed wireframes to outline the user journey. Created interactive prototypes to visualize and refine the UX.
- User Flows: Designed user flows for onboarding, account verification, and adding cards. Ensured the process was intuitive and seamless, reducing friction points that could lead to abandoned purchases.
- Iterative Design: Continuously tested and refined designs based on user feedback and testing results. Collaborated closely with developers to ensure technical feasibility and smooth implementation.
Key Features and Solutions
- End-to-End Development: Built the checkout system from the ground up, aligning with the EU Accessibility Act 2025.
- Seamless User Experience: Developed UI that guides users through the payment process. Ensured compatibility across various devices and payment networks.
Results and Impact
- User Feedback: Still early stages but overall positive.
- Business Impact: Successfully met the 7-month deadline, delivering a slim user-friendly solution, one technical integration, verification and security flow for all brands.