Coming Soon: A New Gaming Platform

UX · UI · Design System · Product Thinking

Overview
Partnering with a group of seasoned founders and developers, I helped design and launch a brand-new online gaming platform from the ground up, in just three months. As the sole product designer on the team, I led everything from user flows and prototyping to interface design and design system architecture.

This was a high-velocity, startup-style project with tight iteration loops, daily decision-making, and a bold ambition: to ship a polished, scalable product that could power multiple brands within the same group and meet all legal and accessibility standards from day one.


My Role

End-to-end UX & UI
I was responsible for the full user experience across desktop and mobile, designing core flows for onboarding, lobby, sportsbook, casino, and account management. Every screen was built with a strong visual identity, intuitive structure, and clear hierarchy.

Scalable design system
I created a full design system and component library in Figma, including tokenized styles, responsive layouts, and interaction rules. It’s built to support future brand spin-offs and integrates tightly with Storybook for handoff and collaboration.

Product structure & scalability
From the start, I worked closely with stakeholders to ensure the platform’s architecture could scale. I mapped out flexible structures for navigation, content, and logic across multiple markets and skins.

Microinteractions & motion design
Using my background in motion and brand design, I shaped the product feel through animations and subtle interactions – keeping the experience snappy, smooth, and full of personality without being overwhelming.

Accessibility & compliance
Every detail followed accessibility best practices (WCAG) and local gaming regulations. I ensured clear focus flows, readable contrast levels, accessible touch targets, and proper keyboard behavior – from early wireframes to final components.

Rapid collaboration & iteration
Working side-by-side with developers and product leads, we prototyped, shipped, and refined at speed. I ran design reviews, shared updates daily, and adapted flows based on stakeholder feedback and technical constraints in real time.

Outcome
🚀 Fully functional MVP launched in under 90 days
🧱 Modular design system set up for multiple brands
🎯 Clear, fast, and fun UX that balances playfulness with precision
✅ Built-in accessibility and legal compliance from day one