Role
Designer | Art Director
Client
HBO Nordic and HBO España
Agency
Wunderman Scandinavia
Background + Challenge
HBO needed a scalable, user-friendly CRM email template that enhanced engagement and gathered insights. The challenge was overcoming technical constraints to create a seamless, frictionless experience that reinforced brand consistency and drove business opportunities.
Solution
We pushed technical boundaries to create a first-of-its-kind modular master template with dynamic content blocks, optimizing usability and engagement.
- The Slider – Enabled fluid storytelling by seamlessly presenting multiple stories.
- The Hover – Created a more dynamic visual hierarchy, allowing images to take center stage and making content more immersive.
- The Fold Out – Allowed users to explore content without leaving the email, reducing friction and improving discoverability.
By prioritizing user needs and refining the design through testing and collaboration with HBO, we ensured an intuitive and scalable solution.
Impact
- Seamless User Experience – Reduced friction and enhanced content engagement.
- Business Growth – Strengthened brand consistency and expanded opportunities for targeted communication.
- Scalable & Future-Proof – Created a flexible system adaptable for evolving campaign needs.