Role
Designer | Art Director
Client
HBO Nordic and HBO España
Agency
Wunderman Scandinavia
Background + Challenge
HBO needed a CRM newsletter master template that could create various email send-outs while enhancing user experience and gathering user data. The challenge was to overcome technical limitations in email communication to create engaging, interactive content.
Solution
We developed a master template featuring flexible and customizable blocks, such as The Slider, The Hover, and The Fold Out, which allowed users to experience more content in a streamlined fashion. Throughout the project, we worked closely with HBO, continuously refining the templates through user testing and feedback sessions to ensure a user-centered design approach.
The Slider: Enhances the storytelling of a single or several consecutive stories of the same dignity.
The Hover: This block gives the possibility to slim content. The images get a more dominant position allowing the send out more color and depth.
The Fold Out: Enhances storytelling and the amount of content in a user-friendly way, allowing the user to explore deeper into one or several stories without leaving the email.
Collaboration + Continuous Development
By maintaining close collaboration with the client and users, we iteratively improved the design based on real-world feedback, ensuring the templates were user-friendly and effective.
Impact + feedback
The interactive blocks enhanced storytelling and user engagement, leading to a more personalized and effective email marketing strategy for HBO Nordic and HBO España. This project demonstrated our ability to solve complex design challenges and create impactful user experiences.