I led the redesign of an underutilized Nordic developer portal, transforming it into Nexi Group’s primary documentation hub. The project aimed to create a cohesive, user-friendly experience that served a diverse, global audience—while scaling up to onboard new products.
Key Challenges
- Inconsistent Structure: The portal lacked oversight, leading to a fragmented user experience.
- Global Adaptation: It needed to accommodate diverse regional needs while maintaining a unified structure.
- Unclear User Base: No existing user mapping meant we were designing without a clear understanding of the audience.
- Scaling While Rebuilding: The portal had to support new product documentation while being redesigned in phases.
Research & Insights
- User Research: Conducted interviews, surveys, and behavior tracking (via Hotjar) to gather qualitative and quantitative insights.
- Competitive Analysis: Benchmarked leading documentation portals to identify best practices.
- User Mapping: Discovered that beyond developers, key users included product owners, sales teams, and Nets customers looking for support. This insight shaped both content strategy and design.
Design Process & Execution
- Wireframing & Prototyping: Developed and refined interactive prototypes through iterative testing.
- User Flows: Streamlined navigation to make documentation and support resources more accessible.
- Cross-functional Collaboration: Worked closely with the support team and tech writers to onboard new products while rebuilding the portal in phases.
- Full-scale Redesign: Implemented a new UI aligned with Nexi’s brand guidelines and integrated their component library for consistency.
- Content Strategy: Adapted documentation based on user needs, improving clarity and usability.
- Support System Enhancements: Strengthened support integration for more seamless user interactions.
Impact
- Improved Usability: A clearer structure and navigation significantly enhanced user experience.
- Higher Engagement: Increased time spent on key pages and more efficient access to critical documentation.
- Scalability Achieved: Successfully onboarded new product documentation while modernizing the platform.
- Positive Feedback: Users reported better accessibility and an overall improved experience.