Role
Designer | Art Director
Client
Telenor
Agency
Wunderman Scandinavia
Background + Challenge
With email marketing evolving from a broadcast channel to a highly personalized platform, Telenor needed a master email template for its brands: Telenor consumer, Telenor business, and Bredbandsbolaget. The goal was to create flexible templates that enhance user experience, improve customer engagement, and support re-branding efforts.
Solution
We developed a master email template featuring various flexible blocks and sections. This design approach allowed for consistent branding while enabling customization for different campaigns. We worked closely with Telenor, engaging in regular feedback sessions and user testing, ensuring the templates were user-friendly and met all client requirements.
Collaboration + Continuous Development
We maintained a user-centered design approach, continuously refining the templates based on user feedback and client input. This iterative process ensured the final product effectively addressed user needs and aligned with Telenor's branding guidelines.
Impact + feedback
The master email template facilitated the creation of diverse email campaigns, improved customer experience, and enhanced engagement. The collaborative and continuous development led to a flexible solution that met Telenor's evolving marketing needs.