For almost 15 years Windows XP remained a highly relevant operating system for business computers. But when extended support ended and the operating system ceased to receive further security updates, many business computers needed to be updated or replaced.
Our task was to adress those still working with Windows XP and help them convince their bosses of buying them new computers. We created a campaign site where you were handed all sorts of material; memes showing the feeling of having to work on an outdated computer, old fashion presentations, articles with scientific and "real" arguments. The campaign spread through banners, ads and social media.
A major challenge was to create an aesthetic look that visually gave an outdated feeling, showing the working conditions those using the Windows XP operating system dealt with. Most of the material provided on the campaign site is designed to look antique and to give a "This-is-the-best-I-can-do-with-what-I-have,-give-me-a-new-computer"-kind of feeling.
Role
Designer | Art Director
Client
Microsoft Sweden
Agency
Wunderman Scandinavia